Customers Can Quickly and Easily Become Bored with Any Given

question 63

True/False

Customers can quickly and easily become bored with any given advertising campaign, a concept referred to as advertising wearout.

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Definitions:

All-Or-Nothing Thinking

A cognitive distortion involving seeing situations in only two categories instead of on a continuum, such as completely right or completely wrong with no middle ground.

Overgeneralization

A cognitive distortion where an individual applies a general rule too broadly, based on a single incident.

Jumping To Conclusions

A cognitive distortion where an individual makes a premature, often negative, interpretation without sufficient evidence.

Humanistic Approaches

A psychological perspective that emphasizes the study of the whole person and the uniqueness of each individual's experience.