Examlex
Name the three advantages that personal selling has over other forms of marketing communications, and explain why they are advantages.
Absolute Advantage
The ability of a country or individual to produce a good or service more efficiently than another, using fewer resources.
Lowest Opportunity Cost
The situation where choosing one option incurs the smallest possible loss of potential benefits from other alternatives, a key concept in comparative advantage and economic decision-making.
Fewest Resources
The condition of having the minimal amount of resources, including labor, capital, and natural resources, required for production.
Opportunity Cost
The missed opportunity to benefit from other choices when selecting a particular option.
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