The Lower the Reach and Frequency, the Higher the Cost

question 8

True/False

The lower the reach and frequency, the higher the cost of an advertising campaign will be.

---

Definitions:

Underrepresented

Having fewer representatives in a particular group or activity than would be expected based on the general population.

Incumbents

Individuals currently holding a specified position or office, often in the context of political elections where they seek re-election against challengers.

Congressional Members

Individuals elected to represent their constituents in the legislative branch of the United States federal government, specifically in the Senate and House of Representatives.

115th Congress

The iteration of the United States Congress that met from January 3, 2017, to January 3, 2019, consisting of the Senate and the House of Representatives.