Which of the Following Is the Most Accurate Statement Concerning

question 75

Multiple Choice

Which of the following is the most accurate statement concerning the use of primary and secondary research methods?

• A)Secondary research helps to establish a starting point for primary research.
• B)A researcher typically chooses between secondary and primary research as the better alternative for obtaining information for the particular problem.
• C)Primary research is the predominant research method selected for a study, with secondary research available as an option, if needed.
• D)Secondary research includes observation, experimentation, and normative surveys.

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Definitions:

Likert Scale

A psychometric scale commonly used in questionnaires to measure people's attitudes, opinions, or perceptions.

Attitudinal Question

A type of question used in surveys and research to measure a respondent's feelings, values, or perceptions about a particular subject or issue.

Semantic Differential Scale

A survey or questionnaire tool that gauges a person's attitudes by asking them to rate a concept, product, or brand along a multi-point rating scale.

Judgmental Question

A question that requires the evaluator to use personal assessments or opinions in their response.