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When DuPont develops new carpet fibers that are highly stain-resistant and durable, it must educate consumers about the product's benefits. This calls for activity in which of the following marketing mix variables?
Flexibility
The ability of an individual or organization to adapt to changes, challenges, or unexpected circumstances in a prompt and efficient manner.
Managerial Skills
The abilities and competencies that managers need in order to fulfill their duties effectively, such as leadership, communication, and decision-making skills.
School of Hard Knocks
An expression describing education obtained through life experiences, often involving adversity or challenges, rather than through formal academic institutions.
Decision-Making Function
The process through which decisions are made in an organization, often involving problem identification, solution generation, and choice implementation.
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