LLBean Uses Technology to Help Them Identify Specific Customers,establish Interactive

question 64

Multiple Choice

L.L.Bean uses technology to help them identify specific customers,establish interactive dialogues with them to learn about their needs,and combine this information with their purchase histories to customize products to meet those needs.L.L.Bean is using the ____ approach.

• A)target market positioning
• B)SWOT analysis
• C)customer relationship management
• D)total quality management
• E)internal marketing

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Definitions:

Indirect Leadership

A style of leadership where the leader influences others through indirect means, such as setting a vision, creating an environment conducive to growth, and inspiring via example, rather than direct command and control.

Emailing

A method of exchanging digital messages between people using electronic devices.

Texting

The act of sending written messages through electronic means, specifically via mobile phones.

Rational

Based on clear thought and reason; characterized by the ability to make logical, practical, and effective decisions.