A Disadvantage of Organizing a Firm's Marketing Unit by Products

question 18

Multiple Choice

A disadvantage of organizing a firm's marketing unit by products is that

• A)product managers do not have adequate control over marketing activities.
• B)large firms might experience coordination problems.
• C)it can be rather expensive.
• D)specialized marketing assistance is less readily available.
• E)marketing flexibility is limited.

Differentiating between informational and normative social influences.

Recognizing the ethical considerations in psychological experiments.

Identifying variables influencing obedience and compliance in group settings.

Understand the foundational theories of attention in cognitive psychology.

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Definitions:

Special Journal

A type of accounting journal that is used for recording and categorizing a specific type of transaction which occurs frequently.

General Journal

A primary accounting record used to record all types of transactions except for those related to specific tasks, such as sales or purchases, which have their own journals.

General Ledger Control Account

A General Ledger Control Account is a summary account that consolidates the total balances of all accounts in a subsidiary ledger, used to maintain integrity in financial reporting.

Subsidiary Ledger

A detailed ledger that contains the individual accounts with a common characteristic, supporting entries recorded in a general ledger.