When Managers at Logistics Pro Are Developing Their Strategic Plan

question 22

Multiple Choice

When managers at Logistics Pro are developing their strategic plan, they use a market orientation as a guide to ensure that ____ is an integral part of the process.

• A) customer satisfaction
• B) employee satisfaction
• C) the best use of their marketing resources
• D) the marketing mix
• E) the marketing function

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Definitions:

Profit Margins

Profit margins describe the percentage of revenue that remains as profit after all expenses have been deducted.

Expenses

The costs incurred by a business or individual in the process of earning revenue, including operational and administrative costs.

Distribution

The process of making a product or service available for use or consumption by a consumer or business user, using direct or indirect means.

Economy of Scale

Cost advantages that enterprises obtain due to their scale of operation, with cost per unit of output generally decreasing with increasing scale.