Which of the Following Is a Characteristic of a Marketing

question 81

Multiple Choice

Which of the following is a characteristic of a marketing objective?

• A) It is consistent with both business-unit and corporate strategy.
• B) It is a verbal agreement, not in writing.
• C) It is not written in measurable terms.
• D) It does not specify a time frame for its accomplishment.
• E) It clearly identifies how marketing strategy will be implemented.

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Definitions:

Procedural Memory

A type of long-term memory for performing certain skills and tasks without conscious awareness of these previous experiences.

Declarative Memory

Factual memory, or the memory of specific events

Episodic Memory

The aspect of memory concerned with the recall of personal experiences that occurred at a particular time and place.

Phonological Loop

A component of working memory responsible for the temporary storage and manipulation of verbal and auditory information.