The Director of Marketing for 3M Tapes Tells the Rest

question 38

Multiple Choice

The director of marketing for 3M tapes tells the rest of the management team, "When it comes to our transparent packaging tape unit, our strategy will be to use funds generated here to support our venture in the industrial bonding market." This strategy indicates that the packaging tape unit falls into which one of the following classifications?

• A) Problem child
• B) Star
• C) Cash cow
• D) Dog
• E) Question mark

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Definitions:

Product Costs

Costs that are directly attributable to the creation of products including direct labor, direct materials, and manufacturing overhead.

Lean Production

A management approach that organizes resources such as people and machines around the flow of business processes and that only produces units in response to customer orders.

Inventories

Items such as raw materials, work-in-progress, and finished goods that a company holds for sale in the ordinary course of business.

Net Operating Income

The total profit of a company after operating expenses are subtracted from total revenue but before deducting taxes and interest.