A Marketing Unit Can Be Organized According to Functions,products,or Regions,but

question 131

True/False

A marketing unit can be organized according to functions,products,or regions,but not by customers.

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Definitions:

Purchase Decision

The evaluation process leading to the choice of a product or service among several alternatives, culminating in the action of buying.

Frequency of Purchase

The rate at which customers buy a particular product or service over a specific period of time.

Specialty Product

Goods or services that are characterized by a unique quality, brand, or characteristic that drives consumers to make a special effort to purchase them.

Discretionary Product

A non-essential good or service purchased with disposable income, often subject to personal tastes and economic conditions.