Scenario 4.2 Use the Following to Answer the Questions

question 59

Multiple Choice

Scenario 4.2
Use the following to answer the questions.
WhiteWave Foods,producer of brands such as Silk Soymilk,specializes in manufacturing innovative and nutritious food products.Silk Soymilk was first launched in 1996,and is committed to the health of its customers,as well as the health of the planet.At Silk,they have offset all of their energy consumption with wind power,preventing over 16,000 tons of greenhouse gasses from entering the atmosphere each year.Silk Soymilk is made from a mixture of organic and natural,non-genetically modified soy beans,reducing the amount of pesticides in the air,soil,and water.Since 2002 they have been sponsoring the FarmAid concert,whose mission is to is to keep family farmers on their land and ensure a safe,healthy food supply for all Americans.
-Refer to Scenario 4.2.Silk Soymilk's sponsorship of the FarmAid concert is best thought of as an example of its

• A)cause-related marketing effort.
• B)ethical responsibility.
• C)green marketing strategy.
• D)philanthropic activities.
• E)environmental strategy.

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Definitions:

Assembly Line

A production process that breaks down a complex job into a series of smaller tasks, which are completed in a sequential manner.

Non-Manufacturing Costs

Expenses not directly related to the production of goods, such as administrative, marketing, and sales costs.

Manufacturing Overhead

All indirect costs associated with manufacturing, such as utilities, salaries of indirect labor, and equipment depreciation.

Manufacturing Overhead

All indirect costs associated with manufacturing, such as utilities, maintenance, and salaries of non-direct labor.