____ Is (Are) Most Likely to Improve Ethical Behavior in a Marketing

question 35

Multiple Choice

____ is (are) most likely to improve ethical behavior in a marketing organization.

• A) Hiring goal-directed employees
• B) Allowing employees to follow their own ethical standards
• C) Encouraging employees to identify ethical issues and to decide what is right
• D) Obeying the law and accepting all other behavior
• E) Eliminating unethical individuals and improving the organization's ethical standards

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Definitions:

Sales Presentation

A pitch or demonstration given to potential buyers with the goal of promoting and selling a product or service.

Customer Benefit Plan

A strategy or program designed to identify and fulfill the benefits customers receive from a product or service.

Creative Problem Solver

An individual proficient in thinking outside the box to find innovative or non-traditional solutions to complex problems.

Bulletin Board

A physical or digital board where information, notices, or advertisements are posted for public viewing.