A Disadvantage of the Concentrated Targeting Strategy Is That

question 87

Multiple Choice

A disadvantage of the concentrated targeting strategy is that

• A) the firm's financial condition is tied to a single and specialized marketing mix.
• B) large sales volumes cannot be generated.
• C) production costs may be higher than with other strategies.
• D) marketing personnel may become dissatisfied with the limited opportunities provided by this approach.
• E) marketing costs are often higher than for other strategies.

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Definitions:

Ostracism

The act of excluding or ignoring someone from a group or society, often leading to feelings of isolation for the person being ostracized.

Social Relationships

Connections or associations between individuals based on various factors like kinship, affinity, interaction, or cooperation.

Positive Attitudes

Mental positions or feelings toward a person, object, or idea characterized by optimism and positivity.

Familiar Stimuli

Environmental cues or objects that are recognized due to previous exposure or experience.