Marketing Research Is a Process Designed to Gather Information

question 92

Multiple Choice

Marketing research is a process designed to gather information

• A) exclusively about a company's customers.
• B) from the company's database.
• C) not currently available to decision makers.
• D) about the needs and desires of employees.
• E) concerning the interpretation of the company's sales goals.

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Definitions:

Allowance

An accounting adjustment for accounts receivable, representing a reduction in the amount expected to be received due to potential uncollectible debts.

Doubtful Accounts

Accounts receivable that a company does not expect to collect fully.

Credit Balance

A credit balance occurs when the total credits in an account exceed the total debits, indicating the amount owed to the account holder or in the case of financial statements, to the creditor.

Factoring

A financial transaction where a business sells its accounts receivable to a third party (factor) at a discount to get immediate cash.