The Four Fundamental Survey Methods Used to Obtain Data in Marketing

question 145

True/False

The four fundamental survey methods used to obtain data in marketing research are telephone surveys, mail surveys, online surveys, and personal interviews.

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Definitions:

Activity Level

A person's overall amount of physical energy and movement, which can be a characteristic of their behavior and temperament.

Sociability

The quality or state of being sociable, friendly, or inclined to seek companionship and social interactions.

Emotionality

The quality or state of being emotional; the degree to which a person experiences and expresses emotions.

Agreeableness

A personality trait featuring attributes like trust, altruism, kindness, and affection toward others.