Cosmopolitan Magazine,Car and Driver Magazine,Secret Deodorant,and Axe Body Wash Are

question 178

Multiple Choice

Cosmopolitan magazine,Car and Driver magazine,Secret deodorant,and Axe body wash are all products whose marketers have used segmentation based on

• A)behavior.
• B)psychographics.
• C)product use.
• D)gender.
• E)income.

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Definitions:

Budget Constraint

Describes the combinations of goods and services that a consumer can purchase given their income and the prices of the goods.

Income

Earnings received by an individual or entity, typically in the form of wages, salaries, or investment returns, over a specified period.

Apples

Edible fruits from the apple tree, used in various cuisines and known for their health benefits.

Utility Function

A mathematical representation in economics that describes how different goods or bundles of goods satisfy a consumer's needs and preferences.