Scenario 6.2 Use the Following to Answer the Questions

question 171

Multiple Choice

Scenario 6.2
Use the following to answer the questions.
GE Transportation produces locomotive engines for sale in countries around the world.After looking at the total market for locomotive engines,the company found that various rail lines wanted different types of engines.Major rail lines in the U.S.and South America wanted engines to haul heavy freight.Rail lines in Sweden and Germany were interested in a cleaner,greener locomotive engine.Rail lines operated by several Eastern European countries wanted locomotive engines for running short distances between cities in their own country.GE Transportation is currently manufacturing its GE 4400 for heavy freight,its Hybrid Eco-Engine,and its Dash 9,suited for shortline transport.
-Refer to Scenario 6.2.GE Transportation is most likely using a(an) ______ targeting strategy,segmenting by ________ variables.

• A)Undifferentiated;benefit expectations
• B)Differentiated;benefit expectations
• C)Differentiated;volume usage
• D)Concentrated;volume usage
• E)Concentrated;geographic location

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Definitions:

Peripheral Nervous

The portion of the nervous system lying outside the brain and spinal cord, which includes nerves branching off from the brainstem and spinal cord to the rest of the body.

Sensory Nerves

Nerves responsible for conveying sensory information from the body's periphery to the central nervous system, including touch, pain, temperature, and position sense.

Cerebrum

The largest part of the brain, responsible for voluntary activities, intelligence, learning, and memory.

Corpus Callosum

In mammals, a large bundle of nerve fibers interconnecting the two cerebral hemispheres.