The Purpose of Market Segmentation Is to

question 106

Multiple Choice

The purpose of market segmentation is to

• A) differentiate products.
• B) divide a total market to enable a marketer to develop a more precise marketing mix.
• C) reduce the overall cost of marketing activities.
• D) identify a single marketing mix that will be satisfactory for the general market.
• E) meet the needs of homogeneous markets.

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Definitions:

Capital Account

A component of a nation’s balance of payments that records all transactions of purchase and sale of assets, like real estate and stocks with other countries.

Financial Account

A component of a country's balance of payments that records transactions of foreign investment and domestic investments abroad.

Capital Account

A national account that shows the net change in asset ownership for a country, including transactions like foreign investments and loans.

Financial Account

A component of a country's balance of payments that records all transactions for investment in foreign assets and liabilities.