A Targeting Strategy in Which an Organization Directs Its Marketing

question 186

Multiple Choice

A targeting strategy in which an organization directs its marketing efforts at several segments is called a(n) ____ targeting strategy.

• A)differentiated
• B)total market
• C)concentrated
• D)undifferentiated
• E)integrated

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Definitions:

Price

The amount of money or consideration exchanged for the ownership or use of a good or service.

Business

An organization or enterprising entity engaged in commercial, industrial, or professional activities, often structured to produce and sell goods and services for profit.

Present Value

Present value represents the current value of a future amount of money or series of cash flows, discounted at a certain rate of return.

Discount Rate

In finance, the rate used to discount future cash flows to their present value, essentially reflecting the time value of money and risk.