Research That Allows Marketers to Make Causal Inferences About Relationships

question 153

Multiple Choice

Research that allows marketers to make causal inferences about relationships is called

• A) variable research.
• B) relationality.
• C) exploratory research.
• D) linkage research.
• E) experimental research.

---

Definitions:

Contraprepared

A concept related to learning and behavioral psychology, suggesting certain behaviors or responses are more difficult to learn due to evolutionary predispositions.

Seligman

Refers to Martin Seligman, a prominent psychologist known for his work on the theory of learned helplessness and positive psychology.

Behavior

The observable actions or responses of an organism, often in response to environmental stimuli.

Sign Stimuli

Specific features or cues in an organism's environment that trigger a fixed action pattern or innate response.