Age, Rate of Product Use, Location, and Gender Are All

question 10

Multiple Choice

Age, rate of product use, location, and gender are all examples of common

• A) demographic variables.
• B) geographic characteristics.
• C) targeting strategies.
• D) psychographic variables.
• E) segmentation variables.

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Definitions:

Hierarchical

Relating to the classification or arrangement of individuals or entities based on rank, order, or authority within a structure.

Public Sector Bargaining

The negotiation process between government employers and unions representing public sector employees to settle terms of employment.

Federal Level

Pertains to the national government level, as opposed to state or local levels, often in reference to laws, regulations, or administrative agencies.

BATNA

Best Alternative To a Negotiated Agreement, the most advantageous course of action a party can take if negotiations fail and an agreement cannot be reached.