The Total Volume of a Product, for All Firms in an Industry

question 35

Multiple Choice

The total volume of a product, for all firms in an industry, that would be purchased by specific customer groups within a specified time period at a given level of industry-wide marketing activity, is the

• A) competitor sales potential.
• B) sales objective.
• C) forecasted sales.
• D) company sales potential.
• E) market potential.

---

Definitions:

Delete Button

A user interface element that allows users to remove data, files, or entries.

Cells Group

A range of adjacent cells within a spreadsheet software that can be formatted, manipulated, or analyzed as a unit.

Delete Sheet

The action of removing an entire worksheet or sheet from a spreadsheet or workbook application.

Nonadjacent Cells

Cells in a spreadsheet that are not next to each other but are selected or operated on together.