DeShon Has Just Become the New Marketing Analyst for a Company

question 32

Multiple Choice

DeShon has just become the new marketing analyst for a company that produces vinyl siding for homes. In an effort to forecast his firm's sales for the coming year, he needs to find where the greatest opportunities are for selling his product. DeShon looks at the sales for the last five years and calculates a growth trend. He then collects data from a combination of other factors, such as population density, family size, home ownership, and per capita income. Finally, DeShon looks at the correlation between the sales trend data and the various combination of demographic data. DeShon is employing the ____ forecasting method for the sales growth trend and the ________ method for the correlation.

• A) Time series analysis; regression analysis
• B) Executive judgment; regression analysis
• C) Market tests; regression analysis
• D) Regression analysis; time series analysis
• E) Market tests; time series analysis

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Definitions:

Promissory Note

A financial instrument that contains a written promise by one party to pay another party a definite sum of money either on demand or at a specified future date.

Fraud in the Inducement

A deceptive practice intended to mislead someone into entering a contract or agreement by providing false statements or misleading information.

Warranty Liability

The legal obligation of a seller to provide compensation for faults in goods or property that were sold under warranty.

Primarily Liable

The direct obligation of an entity or individual to pay a debt or fulfill a contractual commitment without depending on another's performance of duty.