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When a Consumer Purchases Products Occasionally or Needs Information About

question 162

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When a consumer purchases products occasionally or needs information about an unfamiliar brand in a familiar product category,he or she will most likely engage in


Definitions:

Hidden Observer

A concept in hypnotherapy and psychological research suggesting an aspect of the mind remains aware and observes while the person is under hypnosis.

Hilgard

A psychologist known for his research on hypnosis, especially concerning his concept of the "hidden observer" as an aspect of consciousness.

Hypnosis

A trance-like state of altered consciousness, characterized by heightened suggestibility and receptivity to direction.

Hypnotized

A state of concentration, focused attention, and increased suggestibility that is often induced by a hypnotic process, which can lead to changes in perception, memory, and behavior.

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