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Scenario 7.1
Use the following to answer the questions.
Consumers use information from many sources when making purchasing decisions,including information from friends and family members.One of the most dissatisfying consumer experiences is with auto repair.Aware of this,Kate has asked several of her friends and family members where they have their cars repaired,since she has experienced a problem starting her car when the weather is cold.Kate has heard that Skola's Auto Repair has reasonable prices,but it can be difficult to get an appointment.Steve,one of Kate's friends,had a very poor experience with Skola's.However,once he complained to them,they fixed the situation and now he prefers their auto repair shop over others.
-Refer to Scenario 7.1.The change in Steve's behavior toward Skola's Auto Repair,caused by the company's response to his complaint,is a function of
Reciprocity Norm
is a social norm that prescribes individuals to respond to others with similar kinds of actions they have received, facilitating cooperation and social exchange.
Altruism
Unselfish regard for the welfare of others.
Two-Factor Theory
The Schachter-Singer theory that to experience emotion one must (1) be physically aroused and (2) cognitively label the arousal.
Passionate Love
An intense emotional state characterized by romantic attraction, sexual desire, and a desire for closeness with the partner.
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