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Scenario 10.1
Use the following to answer the questions.
The Walt Disney Company is a master at incorporating all the unique characteristics of digital media into their website.They know how to appeal to all types of consumers and utilize the full potential of digital media.The Disney website immediately catches your attention with sights and sounds that come alive.Not only can you catch a glimpse of an upcoming movie,but also connect with your favorite characters from movies past.The website offers age-appropriate games and activities,including the ability to create a fairy-tale cottage.The Disney Parks have their own links of course,along with Radio Disney,the Disney Store,family vacation packages,and an educator's corner.An adult or child can enjoy navigating through the electronic marketing of Disney.
-Refer to Scenario 10.1.Disney's Fan Page on Facebook allows people to link with other Disney enthusiasts.This is an example of
Transaction
An event or agreement between two or more parties that has a financial impact on the business.
Business Firm
A Business Firm is an organization engaged in commercial, industrial, or professional activities with the aim of generating profits.
Drawing Account
An account used to record withdrawals made by a company’s owner for personal use, which is then deducted from the company’s capital.
Owner's Capital Account
Represents the total equity or net worth of an individual owner in a company, detailing the contributions, earnings, and withdrawals of the owner.
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