In Product Modification, Three Conditions Must Be Met to Improve

question 114

Multiple Choice

In product modification, three conditions must be met to improve a firm's product mix: the product must be modifiable, customers must be able to perceive that a modification has been made, and

• A)modification should make the product more consistent with customers' desires.
• B)competing companies should not be aware of planned product modifications.
• C)modification should change customers' desires to provide greater satisfaction.
• D)management must perceive the modification as a reasonable and necessary action.
• E)production costs and materials needed should be limited.

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Definitions:

Divisional Structures

An organizational framework where the entity is divided into semi-autonomous units or divisions, each responsible for a particular business function or geographic area.

Functional Specializations

The division of work into distinct areas, each with its own expertise and responsibilities, within an organization.

Functional Structures

An organizational design where departments are divided based on specific functions or roles, such as marketing, finance, and operations.

Professional Identity

The self-concept based on attributes, beliefs, values, motives, and experiences as they relate to one's profession or career.