One Way Service Businesses Communicate a Higher Level of Service

question 137

Multiple Choice

One way service businesses communicate a higher level of service quality to their customers is by having their employees be clean, sharp looking, and dressed in appropriate uniforms. This is a way to address the ____ characteristic of services.

• A) intangibility
• B) perishability
• C) tangibility
• D) inseparability
• E) heterogeneity

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Definitions:

Operations

Activities involved in the day-to-day running of a business for the purpose of producing value for the stakeholders; involves management of resources, production, and distribution of goods and services.

Investing Activities

Transactions involving the purchase and sale of long-term assets and other investments, not directly related to a company's main operations.

Financing Activities

Transactions related to raising capital or repaying investors, including issuing equity, borrowing funds, and repaying debt.

Operations

Activities involved in the day-to-day running of a business for the purpose of producing value for the stakeholders.