In an Attempt to Attract Customers, Service Marketers Often Promise

question 52

Multiple Choice

In an attempt to attract customers, service marketers often promise great results and satisfaction to customers, but marketers should be careful not to

• A) deliver on these promises and risk financial losses and the success of the company.
• B) promise less than they can actually deliver and keep customers away.
• C) make the appearance of their facilities consistent with their promises to customers.
• D) promise too much and cause customer expectations beyond what they can deliver.
• E) make the quality of their services too tangible in the eyes of the customer.

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Definitions:

Flexibility

Flexibility refers to the ability to adapt or adjust to new conditions, changes, or challenges without significant impact on functionality or outcomes.

Operations Managers

Professionals responsible for overseeing, designing, and controlling the process of production and redesigning business operations in the production of goods or services.

Continuous Process

A production method that involves a constant and consistent run of materials, which often operates 24/7 without interruption.