Of the Following Choices, Which Would Be the Easiest Brand

question 60

Multiple Choice

Of the following choices, which would be the easiest brand name to legally protect?

• A) Tarzink Yogurt
• B) Learn and Grow Daycare
• C) Scout Camping Supplies
• D) Sullivan Water Filtering Systems
• E) Western County Distributors

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Definitions:

Database Marketing

A form of direct marketing using databases of customers or potential customers to generate personalized communications to promote a product or service.

Integrated Marketing Communications

A strategic approach that aims to unify different marketing methods to promote a consistent message across all channels.

Direct Marketing

A type of advertising strategy that aims to deliver promotional messages directly to potential customers on an individual basis, rather than through a mass medium.

Relationship Selling

A sales approach focused on building long-term relationships with customers, rather than just making immediate sales.