Because of Service Perishability, It Is Difficult to Price Services

question 61

True/False

Because of service perishability, it is difficult to price services in a manner that smoothes fluctuations in demand.

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Definitions:

Promotional Communication Policy

Guidelines and practices that govern how an organization communicates about its promotions, offers, and marketing campaigns to its audience.

Gamification Strategies

Techniques that apply elements of game playing (e.g., point scoring, competition) to other areas of activity to enhance engagement and motivation.

Customer Loyalty

The likelihood of previous customers to continue to buy from a specific retailer or brand over competing ones.

Ethical Dilemma

Situation that involves making a choice when the alternatives aren’t completely wrong or completely right.