Scenario 14.1 Use the Following to Answer the Questions

question 175

Multiple Choice

Scenario 14.1
Use the following to answer the questions.
The Pillsbury division of General Mills has promoted its baking products through its trade character,the Pillsbury Doughboy,since 1965.He appears in television commercials touting the quality,benefits,and features of the products Pillsbury sells.Each product in the Pillsbury line,such as crescent rolls,pizza dough,biscuits,and cinnamon rolls,includes the Pillsbury name on the package.In addition to the Pillsbury name,the Pillsbury Doughboy also appears on each package,although in different poses.On the Pillsbury website,the Pillsbury Doughboy character is animated and can be seen "dancing".He can be downloaded to your personal computer or used to create your own e-card.
-Refer to Scenario 14.1.The Pillsbury branding policy is most likely

• A)individual branding.
• B)family branding.
• C)brand extensions.
• D)co-branding.
• E)brand licensing.

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Definitions:

Intransigence

Refusal to change one's views or to agree about something; often resulting in a deadlock in negotiations or discussions.

Multilateral Negotiations

Negotiation processes involving three or more parties, often used in diplomatic or international trade contexts.

Blindness Of Involvement

A situation where individuals or parties involved in a process or decision-making are unaware of their biases or the full implications of their actions.

Carrot-and-Stick Tactics

A method of persuasion or motivation that involves rewards (the carrot) and punishments (the stick).