Scenario 14.1 Use the Following to Answer the Questions

question 145

Multiple Choice

Scenario 14.1
Use the following to answer the questions.
The Pillsbury division of General Mills has promoted its baking products through its trade character,the Pillsbury Doughboy,since 1965.He appears in television commercials touting the quality,benefits,and features of the products Pillsbury sells.Each product in the Pillsbury line,such as crescent rolls,pizza dough,biscuits,and cinnamon rolls,includes the Pillsbury name on the package.In addition to the Pillsbury name,the Pillsbury Doughboy also appears on each package,although in different poses.On the Pillsbury website,the Pillsbury Doughboy character is animated and can be seen "dancing".He can be downloaded to your personal computer or used to create your own e-card.
-Refer to Scenario 14.1.The Pillsbury brand name would be characterized as a ____ brand.

• A)private
• B)manufacturer
• C)store
• D)generic
• E)dealer

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Definitions:

Middle School

A level of schooling between elementary and high school, typically for students in grades 6 through 8, focusing on early adolescent education.

Elementary School

An educational institution for early education of children, typically from kindergarten through fifth or sixth grade.

Developmentally Regressive

Behaviors or actions that signify a return to earlier stages of developmental progress, often in response to stress or trauma.

Curriculum

The subjects comprising a course of study in a school or college.