Scenario 14.2 Use the Following to Answer the Questions

question 113

Multiple Choice

Scenario 14.2
Use the following to answer the questions.
When Silk Soymilk began packaging its chocolate milk in single-serving sizes,the company chose drink boxes that did not need refrigeration.The boxes were only sold in shrink-wrapped sets of six.Single boxes were not available at grocery stores or convenience markets.Once the Silk chocolate product was selling well,they also began offering the Silk Soymilk vanilla flavor in the same type packaging.The Silk Soymilk brand,logo,and look of the boxes were the same as its larger half-gallon versions.The only difference in packaging style was the brown color for chocolate milk and the color white for vanilla.
-Refer to Scenario 14.2.Silk Soymilk's strategy of packaging its single-serve boxes of chocolate milk to look like its half-gallon cartons is known as ___

• A)a brand extension.
• B)individual packaging.
• C)manufacturer branding.
• D)family packaging.
• E)multiple packaging.

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Definitions:

Invulnerable

means not susceptible to harm, damage, or being hurt, emotionally or physically.

Acquiescent

Displaying agreement or compliance without protest or enthusiasm.

Incrementalism

Systematic progression of a relationship through each of the de-escalation stages.

Bilateral Dissolution

Refers to the mutual agreement between two parties to end or dissolve a relationship or agreement.