Netflix Sells Its Movie Services Using Its Website While Red

question 155

Multiple Choice

Netflix sells its movie services using its website while Red Box sells its movie services using vending machines. From a customer's point of view, Netflix is using ____ and Red Box is using ___.

• A)a direct marketing channel; a slightly shorter channel.
• B)a direct-marketing channel; an agent.
• C)an Internet wholesalers; a retailers.
• D)an Internet wholesaler; a slightly longer channel.
• E)a direct-marketing channel; a type of retailer.

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Definitions:

Brainstorming

A group creativity technique designed to generate a large number of ideas for the solution of a problem.

Web Access

The ability or permission to connect to the internet or to view websites and online content.

Action Information

Information that prompts or guides the taking of specific actions by its recipient.

E-Mail Message

A digital message sent through the internet from one user to another, often composed in a formal or semi-formal style.