Select the Greatest Advantage of Horizontal Channel Integration

question 187

Multiple Choice

Select the greatest advantage of horizontal channel integration.

• A) The flexibility of the channel is decreased.
• B) The markets are more heterogeneous.
• C) The expanded number of units is coordinated.
• D) Efficiencies in advertising, marketing research, and purchasing are increased.
• E) Planning and research are increased to cope with increased competition.

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Definitions:

Miantonomi

A leader of the Narragansett Native American tribe in the 17th century, known for his diplomatic efforts and tragic fate during the early colonial period of New England.

Narragansett Sachem

A title for the chief of the Narragansett tribe, an indigenous group primarily located in areas of present-day Rhode Island.

English Colonization

The process by which England established and expanded its colonies primarily in North America and the Caribbean from the late 16th to early 18th centuries.

Mayflower Compact

An early agreement established in 1620 by the Pilgrims aboard the Mayflower to form a crude government and submit to the majority's rule.