Scenario 15.1 Use the Following to Answer the Questions

question 5

Multiple Choice

Scenario 15.1
Use the following to answer the questions.
Liz Claiborne,Inc.markets several different brands,under their own Claiborne name label,as well as others.Their primary brands,such as Liz Claiborne,Liz & Co,and DKNY,are sold to wholesalers.These brands are then available through retail department stores such as Kohl's and Macy's.Their wholesale-based brands division is positioned as customer-focused and cost-efficient.Their premium brands division includes labels such as Kate Spade,Juicy Couture,and Mexx.These premium brands are sold through stores that the Claiborne company owns.
-Refer to Scenario 15.1.The Liz & Co brand is sold only at J.C.Penney's.This is an example of ____ distribution.

• A)selective
• B)routine
• C)horizontal
• D)intensive
• E)exclusive

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Definitions:

NAFTA

The North American Free Trade Agreement, a treaty between the United States, Canada, and Mexico that eliminated most tariffs on trade between them.

Corporate Governance

The system of rules, practices, and processes by which a company is directed and controlled, balancing the interests of stakeholders.

Secondary Data

Information that has been collected previously by someone else for a purpose other than the current research project, such as census data, sales reports, and historical records.

Electronic Format

A format in which data is stored, presented, or exchanged using digital technology, such as ebooks, PDFs, or online documents.