Scenario 17.2 Use the Following to Answer the Questions

question 37

Multiple Choice

Scenario 17.2
Use the following to answer the questions.
The manufacturers of Whizz,a new laundry detergent,are developing their promotional plan for the first year.They know they want to use an integrated communications strategy and are considering the use of advertising through TV and magazines,coupons,public relations,sales promotion,and viral marketing.They are not sure when to use each of these methods however,and have asked for your advice.
-Refer to Scenario 17.2.If the manufacturers of Whizz were to partner with Whirlpool to place a bottle of Whizz in each new washer that is purchased during the first year,this would be an example of

• A)advertising.
• B)sales promotion.
• C)viral marketing.
• D)packaging.
• E)publicity-based public relations.

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Definitions:

Offer Can Be Revoked

The proposition that an offer can be withdrawn by the offeror before it is accepted by the offeree, making it legally void.

Performance of an Act

The execution or accomplishment of an action, task, or function, often specified in a legal context or contractual obligation.

Made Known

To reveal or disclose information or knowledge that was previously unknown or hidden.

Request to Negotiate

An invitation or proposal to start negotiation discussions about a specific issue, contract, or arrangement.