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Rob is working on the promotional plan for a new bicycle helmet that has added technology to sense when a bicycler has fallen and had a head injury. The technology then releases an audible signal that will help others know that there is an injury which needs treatment. This is considered to be a new product that is in the introduction stage of the product life cycle. Which type of promotion should Rob focus on?
Triple Bottom Line
A sustainability framework that measures a company's success based on three Ps: People, Planet, and Profit, highlighting the importance of social and environmental responsibility.
Social Responsibility
Social responsibility is the commitment of a business to contribute to the well-being of communities and the environment, beyond what is legally required.
Environmental Forces
Environmental forces are external factors such as social, economic, technological, environmental, and political conditions that can affect an organization's operations and strategic planning.
Cause Marketing
A marketing strategy where businesses align with social issues or causes to generate both social and brand value.
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