Matt Was in a Group Considered to Be Actual or Potential

question 113

Multiple Choice

Matt was in a group considered to be actual or potential purchasers of a new mountain bike produced by Specialized Sports. He and the other consumers were shown three different advertisements and asked to judge several dimensions of each one. Matt participated in a(n)

• A) posttest consumer group.
• B) panel of advertising experts.
• C) consumer jury.
• D) customer ad panel.
• E) ad preview group.

---

Definitions:

Human Factors Psychology

A field of psychology focusing on designing products and creating work environments that complement the human body and psychological capabilities.

Lower Well-Being

A state characterized by diminished feelings of happiness, satisfaction, and general health.

Better Health

A condition of improved physical, mental, and social well-being, often achieved through healthy lifestyles, preventive medicines, and medical interventions.

Being Bored

The state of feeling disinterested and unengaged with one's surroundings or activities, often leading to a sense of frustration and restlessness.