The Step of the Personal Selling Process in Which a Salesperson

question 124

Multiple Choice

The step of the personal selling process in which a salesperson contacts a potential customer is called

• A) making the presentation.
• B) cold calling.
• C) the preapproach.
• D) the approach.
• E) prospecting.

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Definitions:

John Berry

A psychologist known for his work in the fields of cross-cultural psychology and acculturation psychology, exploring how individuals adapt to changes in cultural environments.

Non-Western Countries

Nations or regions outside the cultural sphere of the Western world, often emphasizing differing social, economic, and cultural practices.

Terman

Lewis Terman was a psychologist who is best known for his revision of the Stanford-Binet IQ test and his studies in gifted children.

Gifted Children

Young individuals who demonstrate exceptionally high levels of aptitude or competence in one or more domains.