____ Is a Broad Set of Communication Activities Used to Create

question 77

Multiple Choice

____ is a broad set of communication activities used to create and maintain favorable relations between the organization and its stakeholders.

• A) Advertising
• B) Selling
• C) A press strategy
• D) Public relations
• E) Publicity

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Definitions:

Ordinary Shares

Equity securities that represent ownership in a company, giving holders voting rights and a share in the company's profits through dividends.

Cumulative

Referring to a total that increases by adding successive amounts.