What Is the Primary Justification Marketers Use for Conducting Recognition

question 80

Multiple Choice

What is the primary justification marketers use for conducting recognition and recall tests?

• A) Researchers find that recalling an advertisement has a strong link to purchasing a product.
• B) People have unfavorable views of advertising and are unlikely to purchase advertised products.
• C) Consumers tend to enjoy participating in these tests and are likely to purchase the products as a result.
• D) People are more likely to buy a product they have seen advertised than one they have not seen advertised.
• E) There is a strong link between advertisement recall/recognition and word-of-mouth communication.

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Definitions:

Observations

The act of carefully watching, listening, or noting phenomena as part of a research or study to gather information and insights.

Hypothesis

An assumption that is tested through research and experimentation.

Original Hypothesis

The initial theory or assumption that is made at the beginning of a research or experimental process, proposing a potential outcome.

Adapt

The ability to change or adjust oneself or one's approach to meet different conditions or environments.