The Type of Posttest an Advertiser Uses Is Affected by the Type

question 208

True/False

The type of posttest an advertiser uses is affected by the type of advertising objectives set by the advertiser.

---

Definitions:

Social Influence

The effect that the words, actions, or mere presence of other people have on our thoughts, feelings, attitudes, or behavior.

Robert Cialdini

A psychologist recognized for their contributions to understanding persuasion, adherence, and negotiating practices.

Foot-in-the-Door Technique

A persuasion strategy where a small request is made first to increase the likelihood of compliance with a larger request later.

Reciprocity Norm

The expectation that people will respond favorably to each other by returning benefits for benefits, and responding with either indifference or hostility to harms.