Which of the Following Is Not a Reason Why the Proportion

question 67

Multiple Choice

Which of the following is not a reason why the proportion of promotional dollars spent on sales promotion has increased in recent years?

• A)Retailers have become more powerful relative to manufacturers and are demanding more trade sales promotion efforts.
• B)Because of an increased focus on value, consumers are more responsive to promotional offers.
• C)The greater emphasis on improving long-term performance has resulted in an increased use of sales promotion methods.
• D)Sales promotions aimed at convincing customers to change brands are more effective because of declines in brand loyalty in general.
• E)All of these are reasons for the increasing proportion of promotional dollars being spent on sales promotion efforts.

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Definitions:

Freud's Ideas

The theories and concepts developed by Sigmund Freud concerning the unconscious mind, psychosexual development, and the structure of personality.

Horney

Karen Horney, a psychoanalyst known for her theories on neurosis, personality structure, and the influence of culture on psychology.

Women

Adult human females, often discussed in various contexts including biological, social, cultural, and political.

Extravert

A personality trait characterized by outward-directed behaviors, enjoying social interactions, and being energized by spending time with others.