Examlex
Advertisements for Suave shampoos emphasize that other shampoos may cost more but don't work any better than Suave. In this example, Suave is competing on the basis of
Presidential Campaigns
The period of political activities and strategies presidential candidates undertake to promote themselves before elections.
Candidate's Personality
Traits, behaviors, and characteristics of a political candidate that influence public perception and may impact electoral success.
Media Logic
The idea that media determines the way in which content is created, distributed, and consumed, influencing cultural norms and societal values.
Mediatization
The process through which every aspect of society becomes influenced and shaped by the media.
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