Which Approach to International Marketing Is the Most Expensive to Adopt

question 44

Multiple Choice

Which approach to international marketing is the most expensive to adopt?

• A) ethnocentric approach
• B) polycentric approach
• C) geocentric approach
• D) multidomestic approach

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Definitions:

Enforcement

The act of ensuring compliance with laws, regulations, or agreements through legal means or actions.

Primary Obligation

A fundamental or main duty that a party is required to perform under the terms of a contract.

Indemnity

Indemnity is a contractual obligation of one party to compensate the loss occurred to the other party due to the acts of the indemnitor or any other party.

Guarantor

A guarantor is a person or entity that agrees to be responsible for another's debt or obligations, should the original party fail to meet their responsibilities.