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You should use the highest level of measurement possible when developing a measure for some at-tribute because
Q7: In assessing awareness,a marketer might be interested
Q20: Businesses like banks and airlines have more
Q21: The analysis that focuses on future-oriented,potential behaviors
Q26: While exploratory studies are rigid in nature,descriptive
Q30: Which of the following statements about the
Q52: A useful property of all scales above
Q54: There is nothing wrong with the following
Q63: The responses,as well as the questions,are standardized
Q64: In general,populations that are larger in number
Q87: Which of these sampling frames is most