Technical Buyers Are Most Likely to Be Concerned with Which

question 63

Multiple Choice

Technical buyers are most likely to be concerned with which of the following issues?

• A) the organizational impact of the purchase
• B) the dollar amount of the purchase
• C) screening out suppliers, not meeting specifications
• D) the operational advantages of the purchase.
• E) none of the above

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Definitions:

Demographic Factors

Characteristics of a population used in market research to segment consumers, such as age, gender, income, education, and marital status.

Millennials

A demographic cohort following Generation X and preceding Generation Z, typically born between the early 1980s and mid-1990s to early 2000s, known for their familiarity with communications, media, and digital technologies.

Global Marketing

A marketing strategy that consciously addresses customers, markets, and competition throughout the world.

Zone

A specific area or segment within a larger space, designated for a particular purpose or activity.